As the real estate market perks up this Spring, a lot of buyers are looking for new homes. The big question for many of them is whether or not to strike out on this adventure on their own or to work with a Realtor. Oftentimes, their decision ends up being based upon some factors that are actually myths.
The first myth is that new home builders and real estate agents do not work well together. This couldn’t be further from the truth. Home builders know and respect that many potential buyers walk into their models because their agent told them to. Agents enjoy the new home purchase for their clients because of the assurances a builder can give their client that there is often no control over in a resale.
Another common thought the buyer often has is if they sign a purchase agreement with a builder and do not use an agent, they will be able to negotiate a better deal because the builder isn’t paying a commission. Also another big leap that is incorrect. For one thing, builders have tracked sales that involved agents for years and incorporate these fees into their marketing budget. Also, builders are well aware that they should not cut off their nose to spite their face, so to speak. With the volume of buyers accompanied by a Realtor, a builder does not want to alienate them or become “black-balled” by agents because they offer special discounts if there is no agent.
Lastly, some Realtors believe that they will be cut out of the deal if they are not with the clients on the first visit. Again, generally not the case. Sales Representatives in the models are trained to ask how you found their community and if you are working with an agent. They want to know the procurring cause of their sale as much as you want them to know you sent your client there. While it is certainly preferred that you accompany your client on the first visit, this isn’t always realistic. A couple methods to protect yourself from your excited client that is stopping at every model they see is to arm them with your business cards and make certain they are aware of the importance of them telling the Sales Representative that they are working with you. If you know where your client is planning on going, give the model a call beforehand to introduce yourself and let the Sales Representative know you are working with someone who will be stopping by without you.
Buyers should always be aware that the number one source of information on a particular new home will be the builder. Also, working with a Realtor will give them a wealth of information and knowledge about the community, values and the surrounding area. So, for buyers, I have always told them to use all of their resources when making such a monumental decision and that can mean working with both the builder and a Realtor if it’s the right fit for them.
Happy House Hunting!